01Approved content comes in
- The source content arrives with its brand, formats and target markets.
- The marketing team provides content already approved by the brand.
← use cases
Wella · content localisationMulti-market · Live
Adapting content for every market.
A platform that adapts approved content to each market and language, within the brand’s rules. AI prepares; teams keep creative direction and approval.
Book a call 30 min video call · a concrete first step
the starting point
Many markets, one brand to respect.
Every brand asset has to exist in several languages and formats, with each country’s own rules. Redoing every version by hand takes time and risks drifting from the brand.
the journey
Who does what, at each step.
- AI
- Automated rules
- Human decision
02Adapting to each market
- Prepares language adaptations and variations for each market.
- Applies each market’s and the brand’s rules.
- Teams set the rules and the creative direction.
03Formats
- Prepares the expected variants and formats.
- Every version stays linked to its source content.
- Teams decide edge cases.
04Approval and release
- Every version is traced, from source to published version.
- Review and approval before anything is published.
Platform in production. No figures are claimed until they are measured.
what changes
Cadence keeps up, the brand stays consistent.
01
One starting point: content approved by the brand.
02
Market adaptations are prepared, not redone by hand.
03
Brand rules apply the same way everywhere.
04
Every published version can be traced back to its source.
Does your content need to exist in several markets?
A 30-minute video call to look at your process and identify a first step.
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